- 300+ videos created
- 500,000+ combined views
- Performed live to audiences of 5,000+
- Worked with global luxury interior design clients
- EMG artist / former Orange ambassador
I’ve spent most of my life learning how to hold attention — on stage, on camera, and in the edit.
Before I worked in content, I performed live in front of audiences where attention wasn’t guaranteed. You either connected or you lost the room. That experience still shapes how I approach everything I make today.
Tools & Workflow
Video Production & Editing
Final Cut Pro • Cinematic iPhone shooting • Content structuring • Colour grading • Performance-led editing
Audio Production
PreSonus Studio One • Recording & mixing • Sound design • Podcast/audio workflows • Music production
Content Strategy & Social
YouTube Studio • Audience retention analysis • Short-form content strategy • Hooks, pacing & format testing • Platform optimisation
Web & Digital
WordPress • Basic HTML/CSS • Site structure & UX thinking • Portfolio design
Performance & Storytelling
Live performance taught me how people actually respond — not in theory, but in real time.
It’s where I learned pacing, timing, emotional shifts, and how small changes in delivery can completely change how something lands. That carries directly into my work on camera and in video, where attention has to be earned and maintained.
Whether it’s a short-form clip or a longer piece, I’m always thinking about how it feels to watch — not just what it says.
Video & Content Production
I create content designed to hold attention.
That means thinking carefully about how something opens, how it flows, and why someone would keep watching. Hooks, structure, pacing, and clarity aren’t afterthoughts — they’re built into the idea from the start.
Across YouTube, social and short-form content, I’ve produced over 300 videos generating more than 500,000 views. Some of my strongest work comes from translating complex or emotional ideas into something simple, direct and engaging.
I work across the full process — concept, scripting, filming, editing and optimisation — with a focus on content that connects rather than just fills space.
Strategy & Commercial Experience
Alongside content creation, I’ve worked in a commercial creative environment supporting high-end visual marketing.
At ExStudio, I worked with leading interior designers and developers on global projects across markets including Dubai, Miami and Hong Kong. The work involved communicating complex, high-value creative output to clients clearly and persuasively in a B2B setting.
That experience shaped how I think about content beyond creativity alone — understanding how ideas need to land commercially, how clients interpret work, and how to position creative output so it connects with the right audience.
How I Think About Content
Most of my work sits at the intersection of creativity, psychology and communication.
I’m interested in why people engage with certain ideas and ignore others — what makes something feel worth watching, and what makes it disappear instantly.
That thinking runs through everything I create, whether it’s a YouTube video, a piece of branded content, or something more experimental.
