Web, Content & Digital Media
Yes… I also built this website!
Alongside content creation and media work, I’ve spent years working across websites, digital platforms and online systems — building and managing WordPress, Wix and hosted websites, while developing a strong understanding of branding, user experience and digital presentation.
My background includes everything from front-end content design and CMS management through to FTP workflows, web hosting, database management and maintaining live business websites.
I’m not a full-time developer — but I know enough to build, adapt and troubleshoot real-world digital projects independently, and I'm not above getting my hands dirty editing HTML.
Commercial & Social Campaign Content
Developing social-first video content designed for modern digital platforms, combining audience psychology, fast-paced editing and platform-native storytelling.
My approach focuses on creating content that feels natural to mobile-first audiences while still supporting wider branding, campaign and communication goals.
Experience Includes:
- TikTok & Instagram Reels
- Vertical video production
- Hook optimisation
- Branded short-form content
- Audience retention strategy
- Social-first editing
- Campaign-aligned creative
- Cross-platform content adaptation.
Project Feature: Walkers Crisps Campaign
Short-form promotional content created to support live music releases, audience engagement and social visibility for blues-rock band Five Points Gang.
The work focused on translating the energy of live performance and music culture into fast-paced vertical content suitable for modern social platforms, combining cinematic editing, rhythm-based pacing and performance-driven storytelling.
The Brief
Create visually engaging short-form promotional content capable of capturing the atmosphere and identity of the band while remaining optimised for short attention-span social feeds.
Approach
The edits combined live-performance footage, fast visual pacing, music-led timing and platform-native formatting to create content designed for rapid engagement and strong visual identity.
Outcome
Produced commercially aligned campaign-style content designed for mobile engagement and platform-native viewing behaviour.
Skills Demonstrated
- Commercial video production
- Short-form editing
- Vertical video workflows
- Brand-aligned storytelling
- Hook optimisation
- Sound synchronisation
- Social-first pacing
- Audience retention awareness
- Music promotional content
- Social-first editing
- Performance storytelling
- Rhythm-based pacing
- Visual branding
- Vertical video adaptation
- Audience engagement strategy
- Short-form campaign production
Project Feature: Five Points Gang Promotional Content
Short-form promotional content created to support live music releases, audience engagement and social visibility for blues-rock band Five Points Gang.
The work focused on translating the energy of recorded audio and music culture into fast-paced vertical content suitable for modern social platforms, combining cinematic editing, rhythm-based pacing and performance-driven storytelling.
The Brief
Create visually engaging short-form promotional content capable of capturing the atmosphere and identity of the band while remaining optimised for short attention-span social feeds.
Approach
The edits combined live-performance footage, fast visual pacing, music-led timing and platform-native formatting to create content designed for rapid engagement and strong visual identity.
Outcome
Produced highly adaptable promotional content suitable for Instagram Reels, TikTok, YouTube Shorts and music-focused social campaigns.
Website & CMS Work
- WordPress
- Wix
- IONOS
- Website migration
- Hosting & DNS
- FTP management
- Basic SQL/database familiarity
- Content management
- UX-focused layout design
- SEO-conscious structure
Analytics, Strategy & Digital Systems
Alongside creative production, I’ve worked extensively across digital publishing, analytics and online platform management — combining content strategy with practical technical knowledge across websites, social media ecosystems and cloud-based systems.
My experience includes managing branded YouTube, Instagram, Facebook and TikTok accounts, developing platform-specific content strategies, analysing audience behaviour and engagement data, and building consistent visual branding across digital channels.
Through both professional roles and independent projects, I’ve developed a strong understanding of how creative content, user experience and platform analytics work together to shape audience growth and online visibility.
Experience Includes
- YouTube analytics & audience strategy
- Instagram, Facebook & TikTok brand management
- Cross-platform content publishing workflows
- Social media scheduling & automation tools
- CTR, retention & engagement analysis
- Digital branding & visual consistency
- KPI reporting & data interpretation
- Multi-user cloud database administration
- Front-end & back-end system management
- CMS management (WordPress, Wix, hosted platforms)
- FTP workflows & web hosting environments
- Campaign-focused content strategy
- UX-conscious layout & digital presentation
- Asset management & collaborative digital workflows
Technical Workflows & Live Systems
Alongside content production and studio work, I’ve developed advanced live-streaming and digital production workflows using OBS, DAWs and external audio systems — including building custom low-latency routing solutions for live music broadcasting and multi-platform streaming.
One project involved engineering a real-time audio workflow that allowed professionally mixed DAW audio, plugins and external hardware processing to be streamed live through OBS with effectively zero perceptible latency — something many users considered impractical or impossible within standard streaming setups.
I later documented the workflow publicly in a tutorial video that gained strong engagement from musicians and content creators looking for advanced streaming solutions.
Technical Experience Includes
- OBS live-streaming systems
- Multi-platform streaming workflows
- Advanced audio routing
- DAW integration for live production
- External audio interface configuration
- Real-time monitoring & low-latency workflows
- Audio plugin chains for live broadcast
- Livestream scene construction
- Video/audio sync troubleshooting
- Recording & streaming optimisation
- Cross-platform content delivery
- Tutorial & educational content creation
This video shows my ability to analyse a complex systemic issue and find a creative pathway to achieve the desired result.
A Broader Digital Skillset
While much of my work sits within video, music and creative production, I’ve always naturally gravitated toward the wider technical and operational side of digital projects too.
I enjoy understanding how systems connect — from websites, CMS platforms and hosting environments through to streaming workflows, analytics, social publishing and digital infrastructure.
In practice, that means I’m comfortable plugging into multidisciplinary teams and contributing beyond a single creative role. Whether it’s content production, troubleshooting technical issues, managing digital systems or helping solve workflow problems, I’m used to adapting quickly and working across multiple areas of a project when needed.
I’m not someone who only understands one corner of the process — I genuinely enjoy the overlap between creativity, technology and problem solving.