Web, Content & Digital Media

Yes… I also built this website!

Alongside content creation and media work, I’ve spent years working across websites, digital platforms and online systems — building and managing WordPress, Wix and hosted websites, while developing a strong understanding of branding, user experience and digital presentation.

My background includes everything from front-end content design and CMS management through to FTP workflows, web hosting, database management and maintaining live business websites.

I’m not a full-time developer — but I know enough to build, adapt and troubleshoot real-world digital projects independently, and I'm not above getting my hands dirty editing HTML.

 

 

Website & CMS Work

  • WordPress
  • Wix
  • IONOS
  • Website migration
  • Hosting & DNS
  • FTP management
  • Basic SQL/database familiarity
  • Content management
  • UX-focused layout design
  • SEO-conscious structure

Analytics, Strategy & Digital Systems

Alongside creative production, I’ve worked extensively across digital publishing, analytics and online platform management — combining content strategy with practical technical knowledge across websites, social media ecosystems and cloud-based systems.

My experience includes managing branded YouTube, Instagram, Facebook and TikTok accounts, developing platform-specific content strategies, analysing audience behaviour and engagement data, and building consistent visual branding across digital channels.

Through both professional roles and independent projects, I’ve developed a strong understanding of how creative content, user experience and platform analytics work together to shape audience growth and online visibility.

Experience Includes

  • YouTube analytics & audience strategy
  • Instagram, Facebook & TikTok brand management
  • Cross-platform content publishing workflows
  • Social media scheduling & automation tools
  • CTR, retention & engagement analysis
  • Digital branding & visual consistency
  • KPI reporting & data interpretation
  • Multi-user cloud database administration
  • Front-end & back-end system management
  • CMS management (WordPress, Wix, hosted platforms)
  • FTP workflows & web hosting environments
  • Campaign-focused content strategy
  • UX-conscious layout & digital presentation
  • Asset management & collaborative digital workflows

 

 

Technical Workflows & Live Systems

Alongside content production and studio work, I’ve developed advanced live-streaming and digital production workflows using OBS, DAWs and external audio systems — including building custom low-latency routing solutions for live music broadcasting and multi-platform streaming.

One project involved engineering a real-time audio workflow that allowed professionally mixed DAW audio, plugins and external hardware processing to be streamed live through OBS with effectively zero perceptible latency — something many users considered impractical or impossible within standard streaming setups.

I later documented the workflow publicly in a tutorial video that gained strong engagement from musicians and content creators looking for advanced streaming solutions.

Technical Experience Includes

  • OBS live-streaming systems
  • Multi-platform streaming workflows
  • Advanced audio routing
  • DAW integration for live production
  • External audio interface configuration
  • Real-time monitoring & low-latency workflows
  • Audio plugin chains for live broadcast
  • Livestream scene construction
  • Video/audio sync troubleshooting
  • Recording & streaming optimisation
  • Cross-platform content delivery
  • Tutorial & educational content creation

This video shows my ability to analyse a complex systemic issue and find a creative pathway to achieve the desired result.

A Broader Digital Skillset

While much of my work sits within video, music and creative production, I’ve always naturally gravitated toward the wider technical and operational side of digital projects too.

I enjoy understanding how systems connect — from websites, CMS platforms and hosting environments through to streaming workflows, analytics, social publishing and digital infrastructure.

In practice, that means I’m comfortable plugging into multidisciplinary teams and contributing beyond a single creative role. Whether it’s content production, troubleshooting technical issues, managing digital systems or helping solve workflow problems, I’m used to adapting quickly and working across multiple areas of a project when needed.

I’m not someone who only understands one corner of the process — I genuinely enjoy the overlap between creativity, technology and problem solving.

 

 

©Copyright. All rights reserved. Web Design: Joe Pearson 2026

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