How I Think About Marketing

This case study was created as part of an interview process for a luxury hospitality brand, in response to a brief asking how I would approach its marketing and content.

Rather than simply proposing individual campaigns, I looked at the wider brand — its audience, positioning, visual identity, storytelling and opportunities for growth — before developing a practical creative strategy across content, social media and customer experience.

It’s a good example of how I approach marketing: understanding what makes a business distinctive, finding the story worth telling, and turning that thinking into ideas that can actually be delivered.

Originally created as an interview exercise. Outbuildings imagery and trademarks are used for illustrative purposes only and remain the property of their respective owners. All marketing concepts and strategy presented are my own.